Help re. validation Webinar + course launch best practices

Hey gang. Some course provider advice please!

I'm gearing up to launch a course validation live webinar and early bird course if it goes, seeking advice for when I should actually do this?

I was thinking of Sat 16th Nov for live Webinar (because I'm working Weds & thursday evenings), then running 5 week early bird course on the saturdays throughout December till the week before xmas. My thinking was if it validates I could launch fully in Jan with testimonials and social proof... buuuut...

Is this is a terrible idea?! Strikes me that while people might buy more in november / december, will they actually do so if it means turning up to a course on the december weekends? Or should I just push the webinar to closer to xmas and launch the course itself early Jan instead?

And I guess a secondary question is therefore also how big of a gap is OK to leave between live webinar sales and course starting?

Huge thanks for your help x

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