Hi All!
In the past I would automatically unsubscribe individuals who would never open 30+ emails. But there was a post mentioned here in the past that with the new email updates that may not me a good option.
I was thinking to then perhaps put them in a 3 email re-engagement funnel?
Something like "click here if you still want to be active" and if none of the emails are clicked automatically unsubscribe them.
I'm curious what you all do? As I've been growing my email list my costs have gone up so I don't want to pay for inactive subscribers.