I was watching a recent video from Leila Hormozi.
For those who don't know she has exited three companies, sold them for $100 million, and is now the CEO of Acquisition.com who help founders grow companies. She had an interesting take on how to increase accountability in a company.
Using the formula:
Expectations + Measurement X Reinforcement = Accountability
Expectations - The instructions we give somebody, like:
Job description
Core Value
SOP
Brand promise
Departmental promise
Company Mission
Behaviors we want them to exemplify
Processes we want them to adhere to
Measurement - Metrics to know that they are following the expectation, like:
Timelines
Scorecards
OKR
KPI
Surveys
Reinforcement - What we do after we receive the measurement, like
Meetings
1on1
team surveys
Feedback exercises
Recognitions/awards
She spent a lot of time talking about reinforcement being the one leaders get wrong.
Do we positively reinforce what we want them to do or negatively reinforce what we don't want them to do?
If they meet the expectation, we can do things to positively reinforce the behavior like high fives, and praise.
Vs. what some people do. Tell them to stop doing what they did wrong, anddddd that's it. No clarity on what to do instead.
I remember one boss who told me to do two things at two different places AT THE SAME TIME! When I asked how to physically do that, she yelled at me telling me that I needed to step up my game. 😵💫
Leila believes that the higher the amount of positive reinforcement leaders provide, the higher the levels of accountability occur. The more we positively reinforce the measurements, going in the direction we want, the more we get that behavior.
The less reinforcement we give someone, the lower the degree of accountability.
Diving deeper into reinforcement, she breaks down a simple process.
Where leaders set the expectations AND create a self-measurement tool for employees to fill out on their own.
When there is a metric that needs to be improved the leader neutrally and objectively points out the metrics and asks, "What do you think about that". They are giving the employees space to share what is going on for them.
Then the leader simply asks, "What will you do differently" and lets the employee create a game plan.
And Wahla! A formula for increasing the level of accountability in a company.
After watching this video I really appreciate how she...
-Neutralizes "difficult conversation".
-Tries to empower the employee.
-Strives to make accountability as positive and objective as possible.