An interesting take on getting groups of people to change quickly….

Mar 28 in Resoruces

I sometimes struggle to get people to understand a perspective. Even when it seems obvious in my mind.

As I try to talk about it, I either get push back or a polite smile.

I try to explain it with as much rational thinking and detailed logic as I can muster.

And to no avail, things stay the same.

But I really like what Chip and Dan Health talk about in their book Power Of Moments.

A formula that shows how to quickly change a groups perspective, without the need to “argue” or “fight” for it.

Although sometimes arguments can be a blast! Buttttt that’s beside the point.

They share a great example of a CEO who realized their software was really hard to use.

He tried to get the team to understand how terrible the user experience was. He would explain, and explain, and explain, but they wouldn’t budge.

So he decided to crystallize their discontent.

He simply asked his team to do several tasks on their software. And they quickly got frustrated with how difficult it was to use.

Within a couple of days they were fed up and started making changes to the app!

Boom!

Chip and Dan talk about the process of crystallizing discontent.

An insight that’s packs an emotional wallop.

The formula is:

Clear insight + compressed in time + discovered by the audience itself = immediate change.

It’s not about explaining to a person, it’s about a group of people experience the issues first hand.

I know this formula works because it’s something I do with improv. (I didn’t know I was using this formula)

Improv is an experience that provides people insight in real time. It’s a great tool to help people develop a deeper understanding of a concept.

I really like this formula. Now that it sits clearly in my head, I will try it out at my next workshops.

Tag you’re it!

How is this different from what you normally do to create change? How might you apply this to what you’re currently doing?

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