Aug 13 in General discussion
The Illusion of High ROAS – What Really Matters
A high ROAS might seem like the holy grail of e-commerce, but let’s get real – it’s a vanity metric if it doesn’t translate to actual profit. I’ve seen countless e-commerce stores obsess over ROAS while ignoring their net profit. The key? Focus on reducing your overall costs (ads, delivery, opex) and improving your customer lifetime value (CLTV). Let’s dive into why chasing high ROAS can be misleading and how to shift your focus to metrics that actually drive your bottom line.
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The Illusion of High ROAS – What Really Matters
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