One Tip To Become A Master Storyteller
If you want your content to perform better for your clients, or even for yourself as a creator…
Then you need to learn storytelling 💬
And if I could give you one tip to instantly improve your storytelling abilities…
I’d tell you to implementing this one technique called “The Dance” 🕺
All great stories are a like a dance between 1. Context and 2. Conflict
You start by giving some context.
The characters on a mission, they’re doing something, and then all the sudden…
A conflict arises.
You then give some more context, maybe the characters solve the problem and then again…
Another conflict.
This dance is how you keep the viewer locked into your story 👁️
Whether it’s a marvel movie or a short form piece of content, the dance should always be there.
So why does this work?
Well it’s because conflict creates open loops of curiosity in the viewers brain 🧠
And by giving context, you’re then closing the curiosity loop 🔒
Then when you introduce another conflict, it reopens that curiosity loop which keeps them engaged until the conflict is resolved.
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BONUS TIP: Follow the “But, Therefore” storytelling structure for your scripts, edits, and videos.
Here’s the structure:
[This Happens] THEREFORE [This Happens] BUT [This Happens] THEREFORE [Then This Happens] (Repeat)
By writing your story events out like this, your video scripts like this, and even planning your edit like this, you prevent yourself from having a boring video and you create a video where each event is correlated to the next.
Dont use words like “AND THEN [This happened] AND THEN [That happened]”
When you use “AND THEN” to tell your story, you’re just piling on detail after detail and your viewer will lose interest.
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🚨 ACTION ITEM 🚨
Now that you’ve just read about these techniques… let’s try something to solidify this information into your brain.
In the comments below, reflect on how you can apply this information to the work you do.
Whether you’re an editor or a creator, comment specifically how you can take this information and apply the lessons to help you make better content.
Let me know below 👇
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Norman Zizoff
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One Tip To Become A Master Storyteller
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