How To Create A Blog Post · SEO Full Course

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How To Create A Blog Post

Create A Blog Outline

A blog outline prevents writer’s block, saves you time, helps you get better search engine rankings, and you can outsource your work. I use post-it notes to write down my thoughts. I write down one thought per post-it and arrange them until they make sense.

2. Understand Your Audience

Who are you talking to? When will you talk to them? How will you reach them (blog post, social media post, email)? What social media platforms are they active on (IG, X, Facebook)? When are they active online? What are their problems and challenges?

3. Perform Keyword Research On Your Topic

What is relevant to you, may not be relevant to your ideal audience. Use Google (FREE option), ahrefs, or MarketMuse for keyword research.

To use Google, type in your keyword or phrase and look at the top 10 search results.

Get a feel for the main points and subtopic headings (H1, H2, H3 headings) that these blogs use, and take note of the length of the blog. This is something the algorithm leans heavily on.

Keyword research can also help you determine a title.

4. Identify Your Goals

Identify what you want to accomplish with your blog post. What is your main goal? What is the purpose of your blog? To inform? A purchase?

5.Organize Ideas + Research

Brain dump everything you know about this topic. This is where you want to put all of your keyword and SEO research together and start forming your blog outline. You can do this any way you like.

I create a Google doc and use Post-it notes to organize my most important pieces of information -- I know this may sound weird but it works!

6.Put It Together & Get Writing!

If you are tired of writing blogs or don’t love writing, send out your outline so someone can write it for you. That's the beauty of creating a blog outline!

7.Publish & Promote!

Why spend all of that time creating content if you don't get anyone to see it? This is where you create a marketing plan.

You could send out emails, use social media, run ads, or go live and talk about it.

Try to remember the 80/20 rule.

This is where you spend at least 80% of the time promoting content and the other 20% creating content.

I'm a certified content marketer and have been blogging for years. I grew my blog to 500,000 readers per year by using these exact strategies! I hope this is helpful! Feel free to reach out!

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