Here’s a unique tip I discovered that really boosted my Etsy sales: create a hidden, “exclusive” listing that only your loyal customers or social media followers know about.
I set this up as a secret link with a password in the description (like “type SECRET25 for 25% off”). Then, I only shared the link with my email list or on my Instagram stories. This creates a sense of exclusivity, like they’re getting special access, which not only increased sales but also brought me a wave of positive feedback. My followers appreciated the “VIP” experience, and it felt like a personal thank-you for supporting my shop. Plus, these hidden listings can make tracking which marketing channels are most effective much easier since only certain groups see it.
Give it a try—it's an easy way to engage your customers and make them feel valued, which keeps them coming back!