Alot of people say their sales are down from the last 18 months or so, this is mainly due to Etsy Ads, they want you to pay for the SEO, don't see this as a bad thing, adapt and over come, like all new expenses the cost must be past down to the customer, that's just good business sense, this is how I made it work for me. First of list all of your products on Etsy Ads Remember to turn off those products that are not in season. Make your sure your budget is affordable for the next 3 months. Over the next 3 months you are collecting data, don't focus on profits. Once you have found out what is selling turn off Etsy ads for the product's that have not been selling and adjusted the amount to just the products that have been selling, Then work out on average how much you are spending on Etsy Ads for the products that are selling over a 3 month period, then apply that to the price. Unfortunately you have invest a little bit to swim again. Etsys business model changed, and must go with the tide not swim against.

Some products have the option of different colours or styles, and some Etsy sellers only list the product once with the option in the description for the alternative colour or style, remember on Etsy good images are the main selling point, so if you can show this product in the alternative style or colour you chances of getting another sale will increase, but lets not stop there, some buyers are lazy and wont scroll all through your images to see the different options, listing these products with the alternative options separately will also increase your sales, and further exposure from the keywords, for example some people search for "Gifts for her in pink"

Please welcome @Jenny Creatives to Etsy Vault she is a E-Commerce expert & Etsy specialist with 4+ years of experience boosting sales and creating standout Etsy shops.

Barbara and Don make the most beautiful beautiful beaded belts,dog collars and guitar straps. Working together makes our products special.

Look at your current competitors bad reviews, this can serve as a great tool in finding on how things can be improved where there's problems and how you can bring the solution in making your platform product or service better.