One of the fundamental of business is sales. You can have all the gear in the world but if you can’t sell you’ll stay broke. In these discussions with your potential clients you’re negotiating deals with low cac and high ltv. One of my biggest client was a garbage disposal company, cleaning a fleet of 70 trucks in 4 different locations. Averaging $1725 per week with a low churn bringing LTV in the 100k+ range. Naturally big contracts like this have their downsides. You’ll encounter the Costco problem, the bigger the client the cheaper they’ll want per unit. Calculating your bottom line is important to make sure you’re staying profitable. If you want more info on how to acquire customers, please feel free to ask me questions.