Fractional CCO / CMO
High everyone. I just joined the group from Alberta, Canada. I'm highly collaborative, so I hope to meet others with a similar orientation. As an introduction: I've been a coach and fractional exec for 18 years now. I specialize in helping startup founders and SMEs. I started out in direct response marketing way back in the mid-90's, so I bring a strong research, data, analytics and results orientation to what I do. I've been heavily involved in all things internet since 2000. I look at sales and marketing from a holistic commercialization and customer's journey LTV perspective, working to shift founders away from Random Acts of Marketing towards a systematic, customer-centric and measurement-based approach. I look forward to learning about you and your practices and sharing opportunities.
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John Watson
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Fractional CCO / CMO
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