28d ago (edited) in Sales and Marketing
The Biggest Content Marketing Secret
Hey Fractionals,
As a fractional professional, it is important to develop marketing content to build rapport and credibility with potential clients. If you don't offer some kind of freebie such as an e-book, tool or video, your marketing efforts will be far less fruitful. Having said that, you need to make sure that what you are sending out is compelling to your target audience.
Here's the big secret to success...
There's a ridiculously simple set of criteria every piece of marketing material should have so that people enlist your services.
- Create content that is centered around something your prospects want. If it doesn't solve some kind of problem, it's probably not good enough.
- Show them how to get what they want. Practical advice is very powerful. That establishes you as a trustworthy subject matter expert.
- Tell them how great their life will be after they follow your advice. In other words, explain the benefits of doing things your way. That reinforces the value you are providing.
Your sincere efforts to help people and provide them with solid information will eventually cause them to reach out to you when they need your services. There's nothing better than being the go-to person in your industry. It really takes the pain out of the sales process.
Challenge
Try creating a piece of marketing content with these three elements and then distribute it. Be sure to follow up with people after you've sent it. Let me know how it goes.
Oh, and don't forget to book a free 30-minute strategy session with me if you haven't already. Here's the link to my calendar.
Renée
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The Biggest Content Marketing Secret
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