9d ago (edited) in Sales and Marketing
The Most Overlooked Sales Skill of All
So you've got a lead. Maybe it was the result of a messaging campaign you ran, or an event you held. Maybe it was a warm introduction to a decision maker in your target market from a colleague. That's nice, but guess what? A lead or potential lead is only as good as the follow up done by the person who receives it.
We'd all like business just handed to us on a silver platter, but that's not how things typically work. You have to follow up and follow up again. You have to ask probing questions to see where the opportunity is. You have to speak to a critical problem that will have disatrous consequences if they fail to address it. You have to offer a free strategy session in order to explore their problem more deeply. You have to ask qualifying questions in your calendar link to guage the level of urgency and concern before your meeting. Then you have to cultivate trust before you can even ask for the sale.
Nothing happens if you don't follow up on that lead muliple times. Don't let yourself fail.
I'm on a mission to keep fractionals from having to settle for a regular job. If you haven't booked a free strategy call with me yet, then feel free to do so here. Meanwhile, go to the Classroom tab and take advantage of the boatload of free resources to help you with your business.
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The Most Overlooked Sales Skill of All
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