1. Figure Out What Makes You Attractive to Agents - Reflect on your success story and how it sets you apart as a mentor. - Highlight the people you’ve helped and the value your brokerage offers (mentorship, tools, culture, etc.) Examples: - "I’ve built a $XM business and want to help you do the same." - "I’ve guided others to grow their own books of business." - "My brokerage offers mentorship that helps you succeed." Questions to Ask Yourself: - What unique experiences and successes make me a valuable mentor? - How have I helped others succeed in the freight industry, and what role did I play? - What specific value do I offer that sets my brokerage apart from others? Action Steps: - Write down 3 personal success stories that make you credible as a mentor. - List 3 ways you’ve helped others succeed. - Define 3 unique points that make your brokerage attractive to agents. 2. Do Outreach: The Law of 100 - Target local W-2 brokers with two years of experience who want to be their own boss. - Show them that with your mentorship, they can build a business like you did. - Focus on brokers with a desire for independence and offer hands-on guidance. - Examples: Questions to Ask Yourself: - Who in my local network or area might be ready to transition from W-2 to agent? - How can I personalize my message to connect with their desire for independence? - What pain points do they have that I can solve through mentorship? Action Steps: - Build a list of 100 local W-2 brokers with two years of experience. - Write personalized outreach messages showing how your mentorship works. - Contact 100 brokers, focusing on their drive to be independent. 3. Warm-Up Conversations (ACA Framework) - Acknowledge their current role, compliment their skills, and ask if they’ve considered running their own business. - Highlight the benefit of local mentorship and how you can walk them through every step. - Examples: Questions to Ask Yourself:

Hi, my name is Connor I live in Phoenix, AZ and I’m the founder at Canyon Group Logistics. I joined this community because I want to: 1. Learn how to establish, implement and grow an agency program. 2. Understand how to attract agents 3. Be a better owner / leader For fun, I enjoy: 1. BJJ, Weight Training, Skateboarding, Motorcycles 2. Camping / Hiking 3. Spending time with my dog...love that guy.