Hey everyone! 👋 Today, let’s talk about why LinkedIn video is one of the most effective tools you can use to build your brand and connect with your audience in a powerful, authentic way. 1. Video Builds Trust Faster 🕰️ When people see your face and hear your voice, it instantly creates a more personal connection. Unlike text or images, video allows you to show your personality, energy, and expertise all at once. This builds trust way faster than words on a page. 2. Stand Out in a Crowded Feed 🌟 LinkedIn is filled with posts and articles, but video content is still underutilized. By leaning into video, you’re more likely to capture attention in someone’s feed and make an impression. It’s an opportunity to rise above the noise and let people know who you really are. 3. Higher Engagement Rates 📈 LinkedIn videos often generate more engagement than text posts. Comments, shares, and reactions come more naturally because video feels interactive. This engagement can expand your reach to new audiences, increasing your visibility and credibility on the platform. 4. Showcase Your Expertise and Personality 💡 With video, you can go beyond theory and bring your expertise to life. Whether it’s explaining a concept, sharing an industry tip, or even showing a bit of your day-to-day, video lets you be a real person with valuable insights. And the best part? People start to associate you with that expertise. 5. It’s Easier Than You Think 🎬 If you’re nervous about video, remember that it doesn’t have to be perfect! Authenticity wins here. Start with short videos, talk about topics you’re passionate about, and let yourself get comfortable. Trust me, the rewards are worth it! So if you haven’t yet, consider making LinkedIn video a regular part of your content strategy. Your personal brand will thank you! Let’s make 2024 the year we show up and stand out. Anyone here already using video? Share your experiences below! 👇

Here’s an idea for increasing your engagement on Halloween: Find a favorite Halloween costume and comment with it as a picture in the comments all over LinkedIn! Watch your engagement soar! Why might this silly strategy work…? Many people LOVE Halloween and will be excited to see your costume. They will be impressed at your willingness to share an outside-work part of your life. And it will make people smile! PS: what are you dressing up as this year? Let me know in the comments!

My name is Julius, and I'm excited to join this community.

My Name is Sergio and it is a pleasure to connect with you all 🫶, Looking forward to give value to this group while learning from you