Running paid ads on Facebook currently, so this new video from Hormozi really helps. My biggest takeaway is planning 70-20-10 rather than 80-20. 70% should be variations on your bread and butter. Your best performing ads. 20% should be new ads that are bread and butter adjacent - they are different variations to your 70% that have a high probability of performing well. 10% should be wild ideas that are a shot in the dark, but could be wildly successful if you're really lucky. https://youtu.be/fSbqaTlWaYI?si=QxrfeS4aGBhT8EZ0