Initiating any strategic planning process should start with your business values. These values should be clearly defined, recorded, and deeply embedded throughout your digital marketing activities. In this stage you follow steps to define your core values and determine their impact on shaping your marketing strategy. Once completed, you will have a foundation to build on and guide your communication, messaging, and marketing activities. https://www.skool.com/holistic-digital-marketing-4052/classroom/a1378ee0 Are you ready to get started?