[Case Study #3] $115,630 Building a Project Management SaaS

In 2016 I was working for a marketing agency that was using a project management tool called Teamwork.

At the time I remember it being a really good tool but it just didn't cater to the needs I wanted as an account manager working for the agency (at the time I was managing 15-20 clients).

I actually really liked Trello but still felt Trello lacked some specific features I wanted for managing agency clients.

I started by mapped out specific things I knew I wanted in a SaaS then consulted a good friend of mine and mentor who had already built several SaaS apps previously.

I didn't know how to code but had an idea that I thought would do well in the "agency" space.

My mentor hooked me up with his coder who was actually on a completely different time zone and I begun by simply jotting down ideas for UI, features, functions into a spreadsheet.

I would make loom/screenshare type videos explaining each feature and the developer would slowly work towards each one.

Every time he completed a task or added a feature I'd QA it like crazy (often times new features would break other pieces of the software)

After 2 months or so working on this, I worked with my partner to develop a webinar to sell the software to our own email lists (he brought more than 80% of the traffic and sales).

So from 2017 - 2024 we came up with different angles to sell the software, some would be a webinar focused on the app itself and others would be an info course with the software being an "Add-on" to make the offer more appealing.

I didn't put 100% focus into this app but more treated it as a "launch" offer to supplement other info products I created over the years.

In total with the info products we've added on to our offers we managed to bring in around $115,630 combined according to my payment tools.

I am currently selling this SaaS as well, I don't want to advertise here but here is the job post in text format just to show an example of how I pitched it for sale.

Additionally I made an info product called "SaaS Evolution" that is about 6-7 hours of me going through showing step by step how I built this SaaS and this has been an additional way for me to generate income.

*If I win the case study I'll provide a 75% off coupon for my SaaS Evolution program only for Hyros skool members.

Here is a Loom video with the walk through of the app and our sales approach:

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