FTC Compliance & Facebook Policy (Roi Info Offers)

September 17th Facebook account restricted from advertising due to being classified as "Employment Fraud and scams"

After careful persuasion, and hammering the Meta Pro Support Chat with inquiries and speaking to an FTC lawyer... here's what I learned about the magic book of law Facebook calls "Community Standards"

Now my offer is a coaching product, where we promise (or used to promise....) that our clients could make a specific amount of money within a specific timeframe using what we sell.

Well, well, well... from speaking with a lawyer and Meta - here's what you need to know so you can advertise and NOT get restricted like I did.

Lesson 1️⃣) You cannot make a claim unless it's SUBSTANTIATED... meaning there has to be some hard evidence to support what you're saying.

The safest way to go about this is talk about yourself, or your customers results without promising that the VIEWER can do the same.

"How I got X result, in X time using X strategy"

"How CUSTOMER NAME, got X result, in X time, using X strategy"

But heres the kicker.... if you're going to mention that is IS possible for the Viewer to achieve the same - you must must must disclaim or clarify the likelihood of the viewers success.

Things like "these results are not typical" or "the average student can expect".

Lesson 2️⃣) Facebook doesn't care much if you put "disclaimers".

So the easiest way to go about this is AVOID making any promises or speak that you can provide a specific result to the Viewer.

For your viewer, your ads should be like them overhearing a conversation at a cafe. What you say is interesting, but you're not speaking to them directly.

You should still put disclaimers on your landing-page and in your written copy where you can.

I'll be posting here with updates with my newer "compliant" ads... hope you guys find this helpful!

And if you're curious to get the recording I had with the lawyer - shoot me a DM! We talk about how the FTC views info, and other businesses. Might be some value in it for yall.

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