Just overturned my facebook restriction!! Took talking to a rep, and a little sweet talking... but we're back in the game 😎

The real ad testing process that transformed Hyros. Learn the ad strategy that I used to scale to $76M. Like/comment what Becker Bizness tactic you want to see next

For those who didn't know... google no-longer gives $500 free when you spend $500 - they've made their ads credit bigger. Also X! - They're now offering $500 when you spend $250 = sh*t ton of impressions

September 17th Facebook account restricted from advertising due to being classified as "Employment Fraud and scams" After careful persuasion, and hammering the Meta Pro Support Chat with inquiries and speaking to an FTC lawyer... here's what I learned about the magic book of law Facebook calls "Community Standards" Now my offer is a coaching product, where we promise (or used to promise....) that our clients could make a specific amount of money within a specific timeframe using what we sell. Well, well, well... from speaking with a lawyer and Meta - here's what you need to know so you can advertise and NOT get restricted like I did. Lesson 1️⃣) You cannot make a claim unless it's SUBSTANTIATED... meaning there has to be some hard evidence to support what you're saying. The safest way to go about this is talk about yourself, or your customers results without promising that the VIEWER can do the same. "How I got X result, in X time using X strategy" or "How CUSTOMER NAME, got X result, in X time, using X strategy" But heres the kicker.... if you're going to mention that is IS possible for the Viewer to achieve the same - you must must must disclaim or clarify the likelihood of the viewers success. Things like "these results are not typical" or "the average student can expect". Lesson 2️⃣) Facebook doesn't care much if you put "disclaimers". So the easiest way to go about this is AVOID making any promises or speak that you can provide a specific result to the Viewer. For your viewer, your ads should be like them overhearing a conversation at a cafe. What you say is interesting, but you're not speaking to them directly. You should still put disclaimers on your landing-page and in your written copy where you can. I'll be posting here with updates with my newer "compliant" ads... hope you guys find this helpful! And if you're curious to get the recording I had with the lawyer - shoot me a DM! We talk about how the FTC views info, and other businesses. Might be some value in it for yall.

I'm early in the development of my offer / business. Roughly 60 customers with a little over $100k in sales since launch off of $40k in ad spend. As becker states there's 3 types of markets you can advertise too segment 1) deep in market segment 2) people in market but not as deep segment 3) broad, people you bring into your market Right now i'm torn between dialing in my funnel for segment 1 or 2. segment 1 get's results quickly, and are way easier sales. HOWEVER leads are more expensive segment 2 can get results but is way harder - and forces our CS and product to become stronger. And typically are harder customers to convert. HOWEVER leads come cheaper I want to think big, and but I also want to stay profitable. Should I niche down despite it coming at a higher cost?