Sep 21 in General discussion
Keep it broooooad or niche down?
I'm early in the development of my offer / business. Roughly 60 customers with a little over $100k in sales since launch off of $40k in ad spend.
As becker states there's 3 types of markets you can advertise too
segment 1) deep in market
segment 2) people in market but not as deep
segment 3) broad, people you bring into your market
Right now i'm torn between dialing in my funnel for segment 1 or 2.
segment 1 get's results quickly, and are way easier sales. HOWEVER leads are more expensive
segment 2 can get results but is way harder - and forces our CS and product to become stronger. And typically are harder customers to convert. HOWEVER leads come cheaper
I want to think big, and but I also want to stay profitable.
Should I niche down despite it coming at a higher cost?
1
3 comments
Keep it broooooad or niche down?
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