Aug 11 (edited) in 👀 Self promotion
8 learnings about Programmatic SEO
I've recently interviewed a founder of a B2B Marketing agency specialized in SaaS, and here are the main learnings:
- Programmatic SEO vs Traditional SEO:
- Programmatic SEO targets a larger number of long-tail keywords with lower individual volumes, using automation and data scraping.
- Traditional SEO focuses on high-volume short-tail keywords and requires more manual work.
- The best approach is often a combination of both strategies.
- Tools and Techniques:
- Common tools include Ahrefs, SEMrush, Screaming Frog for data analysis, and Zapier, Google Sheets for automation.
- AI and machine learning are increasingly being used for data processing, gathering, and decision-making in programmatic SEO.
- Content Quality and Strategy:
- Quality remains crucial in programmatic SEO. Merely duplicating content with minor changes is ineffective.
- Personalizing content to make it relevant for both users and search engines is key.
- The challenge is finding the right balance between quality and quantity.
- Suitability for Different Business Models:
- Programmatic SEO works well for both B2B and B2C, but is particularly suited for product-led growth models.
- It's ideal for companies with products that have many variables, templates, integrations, or serve multiple industries.
- Less suitable for companies with straightforward products (e.g., some fintech companies).
- Short-term vs Long-term Strategies:
- For short-term profitability, focus on pages bringing converted customers.
- For long-term growth (e.g., VC-funded startups), prioritize pages bringing the most engaged users.
- Importance of Understanding User Intent:
- Crucial to analyze and understand the true intent of customers for effective SEO strategy.
- Recent Trends:
- Post-2022, there's been a shift towards prioritizing profitability over pure usage metrics, even among VC-funded companies.
- Examples of Successful Implementation:
- Companies like Zapier, Vidio, and Canva are cited as good examples of effective programmatic SEO implementation.
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8 learnings about Programmatic SEO
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