Great video below to describe what exactly is marketing:

Great article to help get creative with marketing trends in 2024 (From: SimliarWeb.com) 1) User-generated content marketing User-generated content is only going one direction, and that direction is UP. ⬆️ And rightly so. With around 62% of the population using social media, there’s definitely ‘homemade’ content floating around that can promote your business. And with consumers being 88% more likely to trust peers over brands (sorry guys, we’ll blame that trust-issue-triggering history of salesplaining), user-generated content or UGC is the best way to market – and profit quicker from – word of mouth. User-generated content can look like a bunch of things, including: - Images and photos - Videos - Reviews - Testimonials - Podcasts The reason people go crazy for user-generated content? A u t h e n t i c i t y. Real people in real life giving their real opinion about your product. Relatability is a huge persuasion tactic and UGC provides content that levels with your target audience, and entices them in as a result. Your customers will trust the lack of Photoshop in the image or video, hearing both the pros and the cons, hearing the conversational tone that is oh-so-reminscent of your group chats at the weeks, and the fact there’s no real incentive for these people to tell you anything but the truth. User-generated content making it to Zara’s homepage, but is also scattered throughout various product images. So, how do you go about getting this content? You might be lucky enough to feel the love on social media already, meaning you frequently get tagged or mentioned in photos, videos and comments – from there, you just need the permission to repost or use the content from the creator. If you’re not getting this sort of traction just yet, incentivize your audience to do so. The incentive can anything from a simple “We will repost” (more views, more engagement for the creator), to a competition to win $$$ to spend on your website, for example.