Snapshot - MCTB (TBD) Snapshot - Walk-In Appointments (TBD) Copywriting - Copy Angles - How To Get [X], Without [Y]; How To Get [X], Without [Y], To Get [Z] - The Truth About [X] - The Great Hoax - Man/Woman On A Mission - Secrets Exposed - What To Do If [X] - Open Letter - The Breakthrough Recommended Reading - - Breakthrough Advertising (Eugene Schwartz) - Tested Advertising Methods (John Caples) - Great Leads (John Forde/Michael Masterson) - Magnetic Marketing (Dan Kennedy) - 16 Word $ales Letter (Evaldo Albuquerque) - How to Create Irresistible Offers (Robert W. Bly) - WHO Not HOW (Dan Sullivan)

I put together a list of custom values that I am using in my CRM to help me organize my offers, bonuses, etc. I plug these into the emails cause I HATE having to cut, copy, paste all the time and when I come up with a new promo or anything, I update the custom value and it goes system wide. There are (2) tabs: - Holidays/Events - Funnels/Email/SMS I included a link to National Holidays and Weird & Obscure Holidays on the Funnels/Emails/SMS tab that I learned to use from Uncle Frank Kern for any flash sales or "just because" sales promos. This in not meant to be comprehensive (I did not include a bunch of holidays/causes/special group recognitions, etc., because it can be overkill) Hopefully this gives you a little inspiration for your specific use case. https://docs.google.com/spreadsheets/d/1zCK1SBvZaH_J78Tchk7_IsOQ9e2yg_k12dKA3dtRAM8/edit?usp=sharing This is View Only so you will need to save a copy for yourselves to edit. Go to File > Save a copy. ## DO NOT REQUEST ACCESS ## Would love feedback on how are you using custom values in your funnels? Hope this helps