Why? https://www.newsweek.com/oklahoma-city-tallest-building-legends-tower-1908624

Transforming an initial idea into a concept design is a complex process. It requires understanding project requirements like context, program, budget, and functionality and rapidly iterating—usually with a team—to arrive at a concept, leading to multiple iterations at an early stage. Read the complete article here: https://www.archdaily.com/1017299/accelerate-concept-design-faster-iterations-and-smarter-decisions-with-data