I've seen it over and over with my clients: they try to optimize their marketing by improving small things like ad copy, call-to-action buttons, and so on. While these tweaks make sense if the big things are already in place, many startups often lack in the main areas. You can focus on minor improvements that will boost your marketing by a couple of percent, or you can tackle the biggest issues for a significant impact.
Some of the Big Things to Consider:
- Is your initial offer appealing to the target audience?
- Is it easy to take advantage of your offer, or is the contact form asking for too many things and not user-friendly?
- Are you requiring too big of an investment from the first contact with the target audience, or do you need to establish trust first and then present your main offer?