Does artist development still happen?
The rise of digital distribution and social media has changed the way that artists are discovered and developed. While record labels and other industry professionals have traditionally played a key role in artist development, indie artists are now able to build careers without the support of a label, and are expected to have an established following before receiving any interest from labels.
This raises the question: does artist development still happen in the same way as it used to? Also, what does the future of artist development look like in the age of digital platforms and social media? In other words, how can artists best navigate the current landscape of the music industry and build successful, sustainable careers?
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Bongani Moyo
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Does artist development still happen?
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