Here’s what I learned and did with my content strategy that helped me reach these numbers.
1) If you are releasing a song/product please make sure it is readily available to stream/purchase when starting your content strategy. Don’t draw up hype and not be able to capitalize.
2) Make sure you let people know in the caption of your posts that the link to your song/product is in your bio. It goes a long long way.
3) Make your post and caption a conversation starter. Doesn’t have to be controversial but something that makes people want to speak on it. People have been debating in my TikTok comments for 4 days and that has led to the algorithm suggesting my posts to more and more people.
4) Respond to all comments, good or bad. Reciprocate the love you get from people that comment and even if it is hate, just respond to it either way, preferably non-confrontational but if it works it works.
5) Make sure you have OTHER songs/products and content on social media readily available for people to consume/purchase when you start your campaign. My posts brought customers to my website and when they got there they saw other products they found interesting and bought them too. They saw my TikTok and found my other TikToks that were dope and watched them too and gave me a follow.
6) Please learn how to retarget customers after generating traffic.
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