REPLAY: Marketing Strategy Call - Thursday December 14, 2023

Our additional weekly in-depth artist strategy call returned last night where the community got all their questions answered by our Campaign Manager, @Cherante Walker, and connected with fellow members!

Remember, these Thursday sessions are free to attend so don't miss the final call of 2023 next week!

In the meantime, the full video, conversation summary, and timestamps can be viewed below:

Building a fanbase without releases @ 2:00

Cherante emphasized creating various types of content to engage and attract fans, then teasing upcoming releases to generate interest, rather than relying solely on social media promotions or ads without first establishing a following.

YouTube and email list promotion @ 7:01

Cherante recommended prioritizing YouTube ads for their targeting controls and email lists for direct communication, explaining metrics like CPM and CTR goals while stressing quality over quantity and the importance of list nurturing over Spotify streams alone.

Opening for bigger artists @ 14:49

Cherante acknowledged opening for major artists requires strong networking due to having no fanbase, advising instead to build one through consistent output and local showcases before approaching headline talent.

Merchandising early in a career @ 26:17

Cherante analyzed low-cost merch options like print-on-demand and gauging fan interest through polls, saying timing relies more on proven demand than follower counts.

LLCs, DBAs, and structuring a music business @ 33:42

Cherante and Elijah discussed LLC and DBA registrations to separate entities for tax/legal protection as a career progresses from a sole proprietorship, with Elijah emphasizing early business organization and money management.

Trust Nobody's branding and marketing @ 45:00

Cherante praised Trust Nobody's visuals and versatility, advising crafting a cohesive youthful message around their "trust no one" theme and leveraging personal stories to build an engaged community supporting their journey.

Ministerial wisdom in music @ 53:35

Cherante highlighted Elijah's unique ability to provide faith-based relationship advice through music, encouraging focusing lyrical messaging on topics people seek his guidance to strengthen the emotional connection.

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