Don’t just sell your product; maximize customer value with cross-sells and upsells.
Often, businesses leave money on the table by not offering logical upgrades or complementary products.
Actionable Steps:
- Audit your product line and identify complementary or upgraded offerings.
- Create upsell prompts at checkout or follow-up emails showcasing premium versions of your product.
- Use data to personalize cross-sells—recommend products based on purchase history. The more relevant your offers, the more customers will spend with you.