Let's Talk Real UGC Rates in Europe (No Sugarcoating!)

Transparency is key when it comes to pricing as a UGC creator, and today, I want to share some realistic rates specifically for those of us in Europe. I’ve seen many creators trying to charge the same as their US creator besties, but trust me, it’s not a one-size-fits-all situation!

First things first: these are estimates, and you should always price based on your skill level and the value you deliver. If you're just starting out, don’t jump straight to €200 for a video—remember, brands are investing in quality. Overcharging when you’re not quite there yet can harm your reputation and your growth in the long run.

So, let's dive into what you can expect to charge:

Realistic UGC Rates in Europe:

🎥 Single Video: €150-€200

🎥 3 Videos: €400-€550

🎥 5 Videos: €650-€900

When it comes to retainers (aka monthly packages), the numbers start to get a bit more exciting:

🔄 10 Videos/Month: €1,500-€2,000

🔄 15 Videos/Month: €2,000-€2,500

🔄 30 Videos/Month: €3,000-€3,500

These packages offer stability, but always make sure you can maintain the workload before committing. Consistency is key!

Now, for some add-ons that can boost your income:

💼 Usage Rights: 20%-30% of your base rate (per month)

🔥 Spark Ads/Whitelisting: 40%-50% of your base rate (per month)

🎯 Extra Hook & CTA: €25-€50

And if you're stepping up your game with on-site shoots:

📸 3-Hour UGC Shoot: €350

These numbers should help you find your sweet spot when negotiating with brands. Be transparent with your clients, be transparent with yourself, and remember—price according to your skills, experience, and the value you're bringing to the table.

Hope this helps! Feel free to ask questions or share your own pricing experiences in the comments below!

7 comments