3h ago in General discussion⚫
Cold Email Outreach Strategies - Chris Cortell (replay)
- Started with Amazon and Shopify stores in 2018, selling kitchen goods, baby products, and pet products
- Moved into Shopify to supplement the business
- Fell into SEO after not being able to convert customers with a paid agency
- Started learning SEO and building blogs during COVID
- Built first site to a Domain Rating (DR) of 45 in about a year using cold email outreach
- Secured clients from networking and started getting paid to do SEO
- Built a site to DR 42 in the marketing and business niche within a year
Key Takeaways
- The perfect email components include good copy, personalization, and providing value
- Use a branded email address and write to a specific person, not an entire company
- Write at an 8th-grade level using simple words, short sentences, and paragraphs
- Use a conversational tone and include a personalized PS to increase reply rates
- Research the recipient and their company to tailor the email and establish a connection
- Start targeting sites with slightly higher DR than your own and gradually work up
- Use email automation tools like MixMax or GMS for efficient outreach
- Focus on building relationships and providing value rather than just asking for links
Effective Email Template Structure
- Subject line: Recipient's name + reference to their work
- Personalized greeting
- Brief introduction of sender
- Compliment on recipient's work with specific details
- Pitch for collaboration (e.g., link exchange or guest post)
- Validation of sender's expertise (e.g., examples of recent work)
- Call to action for further discussion
- Signature with links to sender's online presence
- Personalized PS unrelated to the pitch
Common Cold Email Mistakes to Avoid
- Generic greetings and lack of personalization
- Poor grammar and overly complex language
- Failure to research the recipient or their company
- Focusing solely on the sender's benefits without offering value
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Cold Email Outreach Strategies - Chris Cortell (replay)
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