I run a smaller channel with 2,800 subs that is more higher quality documentary style content.
I’ve done youtube for approximately 3 years now, and you like to share what I put in for the end product my audience sees. And my plans on what to invest in as my income grows.
For documentaries, stock footage is essential. And I use two services for this: Videvo and Artlist. I also use Videvo for sounds so I can get high quality songs and sound effects. All together annually it’s around $650
I also edit my own content to keep down on costs, and to also learn editing as a skill I could monetize later if need be. However I do pick up useful plug in over the years, adding to around $500
Occasionally if struggling with a thumbnail idea, I’ll pay someone on fiver and it usually gives me a push off point to make my own by tweaking it. I’ve spend maybe $200 on fiver thumbnails. Usually I make my thumbnails from scratch myself. I used to be an artist so I have developed photoshop skills.
Just today I bought a $20 monthly service where people review thumbnails you submit. I think it will be worth it.
I also payed around $800 for a course from the YouTuber Jake Tran, which caused me to rebrand my channel into a niche I decided upon.
I also would count the books I use for my videos as a cost but I enjoy them so much I really won’t. But 15 bucks a pop, 9 vids. You do the math. Though I do pirate some of them.
My channel is monetized but I’ve only received one paycheck for $100 so far. And I have no sponsors as of yet.
In the future when I make more from the channel I will outsource my editing as well to free up time. As that’s my largest constraint by far. As I currently am a full time student, and work 15 hours a week part time.
For those wondering my channel is called Salt & Pepper Economics. As videos do better I will show data on here on what causes a viral video to help anyone else out who is doing YouTube.
Hope this was useful to someone!