This Framework is the basis for effective lead sources across all industries! 1) Warm Outreach - Anyone who has already been acquainted to your product or service, more likely to buy! 2) Cold Outreach - These are potential leads without any prior relationship or interaction (Cold Calls, Cold DM's, Cold Emails, D2D, Cold walk-in) 3) Organic Content - Posting on social media is vital for creating a list of leads for your brand, like posting valuable information or an entertaining post that will hook a prospect into your sales funnel! 4) Paid Ads - Paid Advertising is a powerful tool for driving targeted traffic to your business, customize your target audience for you ICP (Ideal Client Profile)