- thanks for the lesson on the dream listener. Can you point me to the workbook you showed to see where I have some gaps. I have already done a lot of the work you describe but was watching on my phone and couldn’t see the screen properly and what was in the doc. My persona is called Alex and I have them/they down to a lot of detail already through a parallel process I am doing on my social and content strategy. That work will clearly feed directly into Podcasts - topics, tone, brand, style etc.