Strategies from the Head of Creator Partnerships at Spotify (Brasil)

Hey Podcasters, here are some tips from an Interview with Barbara Zamberlan who works at Spotify in Brasil. Because it is in Portuguese I will summarize her tips & strategies for you here:

Unless it's content that makes a lot of sense to be fortnightly, I'd recommend at least weekly
try to be consistent with the upload day and length of content
followers + recent listeners will determine your daily rank on Charts

My two cents:

if you are a beginner try to test different content lengths + upload schedule. For example my clients audience barely listens on Weekends. We have almost no Impressions on weeekends. Therefore Monday is the day we upload.

Some people listen to podcasts while they commute or at lunch break so 30mins can be a sweet spot. Some people may be overwhelmed by clicking on an episode that has +60mins of episode.

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