Unit 2 : Identifying Your PR Goals
In Unit 2, we learn how to set PR goals that align with your business vision, whether it’s brand awareness, thought leadership, or customer acquisition. Discover how to create SMART PR goals—Specific, Measurable,
Achievable, Relevant, and Time-bound. Finally, understand the key metrics that measure PR success, including media mentions, social media reach, website traffic, and lead generation. By the end, you’ll have a clear, measurable PR strategy to drive results.