Law 2: Make it Attractive · Rishab Academy

Law 2: Make it Attractive

When we expect to be rewarded, we take action. The more rewarding an action is, the more likely we are to repeat it until it becomes a habit. Hence, the first step to forming good habits is to make them more attractive. Understanding how dopamine affects your body will help you.

Our motivation levels are affected by dopamine, a hormone and neurotransmitter. We are more motivated to act when our dopamine levels rise.

“Gambling addicts have a dopamine spike right before they place a bet, not after they win”.

Using social media, eating junk food are all associated with high levels of dopamine and are highly habit-forming. The hormone dopamine is released not only when we experience pleasure but also when we anticipate it.

Think about before going on a vacation. Sometimes the thinking and anticipation of the vacation is better than the actual vacation.

Making our habits attractive is vital because it is the expectation of a rewarding experience that drives us to act. Here, you can use a strategy known as…

Temptation Bundling

The temptation bundling process makes a habit more attractive by combining an action we need to do with one we want to do. For example, you could bundle watching Netflix (something you want to do) with working out (something you need to do). Even if you're not looking forward to doing some exercise, you'll

Primal Motivators: The Source of Cravings

In your normal everyday life, you wouldn’t say something to yourself like “I want to eat this pizza because I need to consume this food to survive.” Surface-level cravings are merely manifestations of our deeper underlying motives. And these underlying motives guide our behavior. Here are some examples of underlying motives:

Conserving energy
Obtaining food and water
Finding love and reproducing
Connecting and bonding with others
Winning social acceptance and approval
Reducing uncertainty
Achieving status and prestige

Your brain did not evolve with a desire to check Instagram every 5 minutes or play video games. Online platforms and products do not invent new motivations but rather appeal to the underlying motives of human nature that we already have to gain our attention.

People who have the underlying motive of connecting with others may jump onto Facebook. Reducing uncertainty? There’s Google for that. Seeking social acceptance? There is Instagram.

Reprogramming Your Brain to Enjoy Hard Habits

“You can make hard habits more attractive if you can learn to associate them with a positive experience.” By highlighting the benefits of a habit rather than its downsides, you can quickly reprogram your mind and make it seem more appealing. For example:

Fitness = health and wellbeing, not fatigue.
Cleaning the house = an environment conducive to peace of mind, not wasted time.
Saving money = future financial freedom, not sacrifice.

These subtle mindset shifts aren't magic, but they can change your feelings toward some habits or situations.

Next I will talk about law 3 so make sure to like and follow.

And btw sorry for frequent delays. I am not the most consistent guy😭

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