Over the past week, I’ve built strong relationships with two homeowners in St. Petersburg, FL, who were severely impacted by Hurricane Helene. These homeowners have been bombarded by inexperienced wholesalers making insultingly low offers, assuming they’re desperate to sell for pennies on the dollar. But let’s be clear—these folks aren’t distressed because they want to offload their homes for nothing. They’re distressed because they’ve endured one of the most catastrophic hurricanes of the century. To protect them from being exploited, our team stepped in with retail offers on their storm-damaged properties, transforming these normally difficult deals, into lucrative opportunities for our team of two. Since they owned their homes outright, we structured a seller financing agreement with no down payment, zero interest, and very low monthly payments for two years before a balloon payment is due. This approach created a win-win for everyone involved, expanded Redefined x Astra’s portfolio into southeastern Florida, and turned a tragic situation into a mutually beneficial outcome. Before approaching a seller in a difficult position, ask yourself, “Is there a way to create a deal where both sides truly benefit?” Remember, a strong reputation and ethical business practices are worth far more than a quick profit.

We’ve been keeping a close eye on Zillow’s FSBO listings almost daily, searching for new novation opportunities. Today, our team found a single-family home in Meriden, CT, listed close to retail value. Both Nick and I made separate calls to connect with the seller and set up a meeting. Today, I went solo and had the chance to build strong rapport with Robert, the homeowner. Robert shared that the property used to belong to his parents, but they’re now in full-time care and won’t be returning home. We spoke for about forty minutes, during which I made a point to listen carefully to everything he had to say. Robert was fairly firm at his list price. This was a problem that needed a solution if he was going to successfully sell the property. I walked Robert through some MLS comparables, explaining that his listing was slightly overpriced based on the local market and the condition of similar properties. After reviewing the data together, Robert understood and agreed to a revised offer that allows us to list the home on his behalf, for an agreed upon amount, and allows us to take the difference as payment for our services. Nick and I are set to meet with him tomorrow morning to finalize everything in person and put pen to paper. We’re committed to providing Robert with a seamless, hands-off, white-glove experience and expect to net around $25K-$30K within 45 days or less. Redefined x Astra - Chris