25d ago in 🐺 General
Did you know your agency will fall apart if you close too many deals?
That’s exactly what happened to me —
I helped scale our agency to $5M by being incredibly good at getting new clients.
It felt like such a rush — every day getting new clients through the door, collecting cash and growing our top line revenue.
And for the first 2 years, there was nothing wrong with it — things were going great.
We scaled past 100k/mo, 200k/m, 300k/m…
But then, it all caught up with me.
You see, I’d been told by every agency guru that the key to scaling was getting as many clients as possible, no matter how much they paid or how good I was at delivering the service they were paying for.
And that lie is exactly what caused the ship to crash.
We reached a point where we had so many clients we couldn’t manage it —
Then client results started to nosedive, causing every new client we got to end up leaving us after a few months
So I spent every day putting out fires and chasing new deals just trying to keep up
Until we reached a point where we could no longer manage it and had to sell the agency just to get out from the monster we’d created.
So if you’re watching this, and you have an agency — here’s my advice if you don’t want to run into the same problem
You have to close deals and get new clients in order to grow
But don’t buy the same lie I did that all clients and all deals are good
Be selective. Only bring on clients you are certain you can deliver for.
And don’t cut cheap deals just to get people through the door.
This will make it more difficult for you to close deals in the short term
But it is the only way your agency will be able to sustain and scale long term.
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Did you know your agency will fall apart if you close too many deals?
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