How to Fix a Google Ads Suspended Account

Getting your Google Ads account suspended can feel like a huge setback, especially if it’s a core part of your business. But don’t panic! There are steps you can take to understand the suspension, fix the issues, and even get professional help if needed. Here’s a complete guide on the different types of suspensions, how to address them, and when to bring in an expert.

Types of Google Ads Suspensions and How to Fix Them

Policy Violation Suspension 🚫

Cause: Google has strict policies on ad content, including prohibited content like misleading claims, counterfeit goods, adult content, and certain financial products. Violating these policies, even unknowingly, can lead to a suspension.

Solution: Review Google’s advertising policies thoroughly. Identify the specific ad, keyword, or landing page that may be violating the rules. Edit or remove problematic content, then submit an appeal to Google Ads support explaining the corrective action taken.

2. Repeated Violation Suspension ⚠️

Cause: Multiple violations of Google’s policies or repeated disapprovals can result in account suspension. Google considers repeated offenses as non-compliance with their platform standards.

Solution: Go through your ad history and identify repeated issues. Make sure you’ve addressed and resolved every flagged issue. Submit an appeal to demonstrate your commitment to maintaining compliance moving forward.

3. Billing and Payment Issues 💳

Cause: Suspensions can also occur due to failed or disputed payments, unauthorized payment methods, or suspicious billing behavior.

Solution: Check that your payment method is valid, that your billing information is correct, and that you have sufficient funds for charges. If you used a third-party credit card, Google might flag it as suspicious, so switch to a verified card. After resolving billing issues, contact Google support and explain your situation.

4. Circumventing Systems Suspension 🚷

Cause: Google does not allow users to bypass their system policies, like using multiple accounts to run the same ads or creating new accounts to avoid restrictions. Circumventing Google’s systems is one of the most severe violations and is hard to appeal.

Solution: If you’ve unintentionally violated this rule, remove any duplicate or questionable accounts. Document the actions you’ve taken and explain them thoroughly in an appeal. This is one situation where hiring an expert may be especially helpful, as circumventing systems suspensions can be complex to resolve.

5. Malware or Harmful Content Suspension 🦠

Cause: If Google detects malware, phishing attempts, or other harmful content on your website or landing page, your ads may be suspended.

Solution: Scan your website for malware using a reputable tool, and remove any harmful content immediately. Google Search Console is helpful here, as it flags potential issues. Once your site is clean, request a review through Google Ads support.

Tips for Appealing Your Suspension

Provide Detailed Explanations: When you submit an appeal, explain the specific steps you took to address the issue. Be transparent and thorough.
Use Google’s Resources: Google Ads Help Center and policy guides are essential tools for understanding what went wrong.
Check Policies Regularly: Google updates its policies frequently. Staying up to date can help prevent suspensions in the first place.

Hire an Expert to Help 🚀

If you’re facing a complicated suspension—especially something serious like circumventing systems or repeated policy violations—it might be best to hire an expert who specializes in Google Ads compliance. Here’s how an expert can help:

Identify Core Issues: Professionals know Google’s policies inside-out and can quickly spot what went wrong.
Craft an Effective Appeal: Experts understand how to frame appeals that resonate with Google’s compliance teams, making your chances of reinstatement much higher.
Prevent Future Suspensions: Once your account is reinstated, an expert can guide you in implementing policies and practices that prevent future issues.

Conclusion

Getting a Google Ads suspension doesn’t have to be the end of your advertising journey. By understanding the types of suspensions, carefully reviewing policies, and—when necessary—bringing in expert help, you can work toward a reinstated account and smoother future ad campaigns.

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