Getting your Google Ads account suspended can feel like a huge setback, especially if it’s a core part of your business. But don’t panic! There are steps you can take to understand the suspension, fix the issues, and even get professional help if needed. Here’s a complete guide on the different types of suspensions, how to address them, and when to bring in an expert. Types of Google Ads Suspensions and How to Fix Them 1. Policy Violation Suspension 🚫 Cause: Google has strict policies on ad content, including prohibited content like misleading claims, counterfeit goods, adult content, and certain financial products. Violating these policies, even unknowingly, can lead to a suspension. Solution: Review Google’s advertising policies thoroughly. Identify the specific ad, keyword, or landing page that may be violating the rules. Edit or remove problematic content, then submit an appeal to Google Ads support explaining the corrective action taken. 2. Repeated Violation Suspension ⚠️ Cause: Multiple violations of Google’s policies or repeated disapprovals can result in account suspension. Google considers repeated offenses as non-compliance with their platform standards. Solution: Go through your ad history and identify repeated issues. Make sure you’ve addressed and resolved every flagged issue. Submit an appeal to demonstrate your commitment to maintaining compliance moving forward. 3. Billing and Payment Issues 💳 Cause: Suspensions can also occur due to failed or disputed payments, unauthorized payment methods, or suspicious billing behavior. Solution: Check that your payment method is valid, that your billing information is correct, and that you have sufficient funds for charges. If you used a third-party credit card, Google might flag it as suspicious, so switch to a verified card. After resolving billing issues, contact Google support and explain your situation. 4. Circumventing Systems Suspension 🚷 Cause: Google does not allow users to bypass their system policies, like using multiple accounts to run the same ads or creating new accounts to avoid restrictions. Circumventing Google’s systems is one of the most severe violations and is hard to appeal.

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Google Ads is phasing out call ads in favor of responsive search ads, expected early next year. New call ads will soon require a landing page, with existing ones without a URL not automatically migrating. This transition aims to enhance ad features and ease asset management. Google’s Ginny Marvin confirmed the timeline remains fluid, but advertisers will be notified in advance. For more information, you can view the full article here