B2B SaaS Packaging Course
Comprehensive 5-hour video course where I go through my entire framework for designing packaging for B2B SaaS. Field tested in 100+ projects.
This covers both high-level concepts such as 'jobs to be done' and design-thinking as well as all the technical stuff around feature inventory, tiers, modules, add-ons, expansion tracks.
Finally I talk a lot about the process: who should be in the room, how to run the process, validation etc.
Hope you enjoy!