Jul 9 in General discussion
Don't Use the "Spray and Pray Strategy" - Do this instead...
Sending emails to your entire list is a terrible idea, here's why:
- Relevance: Not all content is relevant to every subscriber. Sending irrelevant emails can lead to disengagement.
- Spam Complaints: Irrelevant or frequent emails are usually marked as spam, hurting your sender reputation.
- Unsubscribes: Overloading subscribers with unnecessary emails can increase unsubscribe rates.
- Personalization: Lack of targeted messaging reduces the effectiveness of personalization, which is key to engagement.
- Deliverability Issues: High bounce rates from uninterested recipients can affect your email deliverability.
- Wasted Resources: Sending mass emails wastes resources on uninterested recipients, reducing overall marketing efficiency.
An Effective Email strategy is to implement a "Customer Journey" It offers predicted sales and allows for ongoing engagement and improvements.
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Don't Use the "Spray and Pray Strategy" - Do this instead...
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