- Before you send your first email, ensure SPF, DKIM and DMARC (email authentication) was set up correctly - Don’t spray and pray, use customer journeys to send the correct emails to the correct people (segmentation) at the right time - Segment your list based where they came from (Ad, Website, Social Media etc) so you can personalize your message AND verify what segment is purchasing and engaging, so you can double down - Without engagement there is no email marketing. So, when you write emails, you want people to OPEN your email, CLICK a link inside of it AND reply back to you as much as possible - Track engagement to know who is interested in your emails, unsubscribe the contacts that haven’t engaged in the past 90 days. Keep your list clean!

It's a pleasure to have you all here. You might have some burning questions about email marketing, automations, ActiveCampaign... be sure to ask away. I'm here to help you get unstuck and grow your profits.

ActiveCampaign has released a bunch of amazing new features. You can check them out in the PDF attached. Here's the link to replay the event: https://my.demio.com/recording/moZSPC7E?hash=56v9mfbOsKw3GV2x

Sending emails to your entire list is a terrible idea, here's why: - Relevance: Not all content is relevant to every subscriber. Sending irrelevant emails can lead to disengagement. - Spam Complaints: Irrelevant or frequent emails are usually marked as spam, hurting your sender reputation. - Unsubscribes: Overloading subscribers with unnecessary emails can increase unsubscribe rates. - Personalization: Lack of targeted messaging reduces the effectiveness of personalization, which is key to engagement. - Deliverability Issues: High bounce rates from uninterested recipients can affect your email deliverability. - Wasted Resources: Sending mass emails wastes resources on uninterested recipients, reducing overall marketing efficiency. An Effective Email strategy is to implement a "Customer Journey" It offers predicted sales and allows for ongoing engagement and improvements. Check out this video for more information

Solve problems that are keeping your prospects awake at night and they will keep coming back for more. Use evergreen content, so you can continue to use the newsletter emails in the future (with new prospects). Add those emails into an automation. See what are the top performing emails and shuffle those to the front of your "Evergreen Newsletter Sequence" (automation). Once the engagement is up, you can promote your products or services within your newsletter. Remember to use the following strategy: 80% Content 20% Promotion Let me know if you have questions.