In yesterday’s Q&A call, I shared a surprising byproduct of building my brand.
I could sell one of my current journal brands for more than $1,000,000
Making my journal business an asset of incredible value.
Making it truly life-changing, really.
Traditionally, people invest in the stock market or in property.
I also invest in the stock market a little bit, but honestly, I don't know as much about it, and the ROI is worlds apart.
In order to get to the same valuation, my investment capital would have to be really big.
I started my $1,000,000+ asset with less than $3000 only a bit over three years ago.
Of course, it took a little bit more than that.
Over the past years, I reinvested profits, and I funded new projects by adding print-on-demand offers.
And most importantly, I was willing to play the long-term game.
Now, a few years down the road, I have built a security blanket that soothes me.
While I am an adventurous person, I took many risks in life and traveled the world. I loved that aspect of feeling like I lived fully. ( here is my old Instagram account) At the same time, I have a painful awareness that life can be unpredictable and things out of our control can happen.
I think back to my childhood and seeing my mother get cancer in her mid-30s; despite being very healthy…Unfortunately, she never made it to her 40s.
This confronted me with death very early. Then the father of my older son also died unexpectedly when I was 26. At that time, I realized I needed to really build security and do the things I wanted to do
NOW and not later.
There is no guarantee in life.
For a long time, I had a deep desire to create security for my kids, family, and me.
Knowing that I have an asset that I could sell anytime (pretty quickly, even) for A LOT of money gives me peace of mind.
This is also the reason why I have created yet another journal brand and am partnering up with two incredible women to build a 3rd stationery brand.
While monthly profits are all fun and amazing, my eye is on building a portfolio of brands that could be sold in the 8-figure space in the coming years.
With that, I know I would be set for life…even the generations after me would also be set for life.
And while life can bring curveballs, financial security can make things a lot easier.
Btw, I’m not the only person with a journal business that turned into an asset.
My clients who have created their own journals also have assets built.
Let’s take Julianna as an example:
(Btw. the journal is beautiful - grab a copy if you would like to work on mental health or anxiety.)
The All Access Pass is a combination of all my programs to let you follow in our footsteps and create your own asset.
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