User
Write something
AMA Session with Lane Houk is happening in 46 hours
Pinned
The Ultimate Website Architecture Blueprint
Exclusively for my SEOSA Members! This is what a good site architecture should look like... If you have any questions, drop them in the comments and tag me!
0
0
The Ultimate Website Architecture Blueprint
Pinned
🚀 Join the Monthly SEO Success Academy AMA Session on Reddit with SEO expert Lane Houk! 🚀
🚀 SEO Success Academy AMA Session with Lane Houk on Reddit! 🚀 Exclusively for SEO Success Academy members!! Are you ready to supercharge your SEO skills? Don't miss my exclusive monthly Ask Me Anything (AMA) session hosted on Reddit! 📅 Date: Thursday, October 24 ⏰ Time: 8 am PST/11 am EST 🌐 Where: Reddit - https://www.skool.com/seo-success-academy/calendar?eid=a86923d9c19d4152abeaeb3bab8bd91b&eoid=1729782000 Why Attend? - Get real-time answers to your burning SEO questions - Learn cutting-edge strategies from industry experts - Network with fellow SEO enthusiasts and professionals - Gain insights that can immediately impact your rankings What to Expect: - Open Q&A format: No question is off-limits! - Live demonstrations of SEO tools and techniques - Insider tips on algorithm updates and industry trends - Actionable advice you can implement right away 🔥 Limited spots available! Register now to secure your place in this month's session. Don't let this opportunity slip away. Join us and take your SEO game to the next level! SEOSuccess #AMASession #DigitalMarketing #LearnFromTheBest P.S. Have a specific topic you'd like covered? Drop us a comment, and we'll try to address it during the session! Coming Up· Oct 24, 2024, 9:00 AM MST Register to Attend here: https://www.reddit.com/r/SEOSuccessAcademy/comments/1fz5e22/join_the_monthly_seo_success_academy_ama_session/ Community Calendar here: https://www.skool.com/seo-success-academy/calendar?eid=a86923d9c19d4152abeaeb3bab8bd91b&eoid=1729782000
2
0
Pinned
Google August 2024 Core Update - Summary and Key Takeaways
Summary: The Google August 2024 Core Update introduced several significant changes to its search algorithm, focusing on promoting high-quality content and demoting SEO-focused material. Here are some key points from expert analyses: - **Objective and Impact**: The update aims to treat smaller independent publishers on par with authority websites, emphasizing useful and original content over SEO-driven content[1][3][4]. It is designed to improve the relevance and quality of search results by rewarding sites that provide genuine value to users[2][5]. - **Rollout and Analysis**: The update began on August 15, 2024, and completed by September 3, 2024. Experts recommend waiting until the rollout is complete before assessing its impact on search rankings[2][5]. - **Recovery and Guidance**: Google updated its guidance for sites affected by ranking drops, emphasizing substantive content improvements over quick fixes. Recovery may require waiting for future updates even after implementing changes[2][4]. - **Feedback and Adjustments**: The update considers feedback from publishers affected by previous updates, aiming to better capture site improvements and showcase the best of the web[3][6]. Overall, the update reinforces Google's focus on user-centric content, urging publishers to prioritize value for readers rather than solely optimizing for search engines. OK now for my two simple but key takeaways… #1 - this core update is using new capabilities with user click data to help confirm which pages and content are actually helpful around a theme or a user query combined with hyper local sensitivities. Content that was written, purely for SEO will be very damaging to website reputation and trust. Content produced for humans that draws clicks, dwell time and engagement will start to really pay huge dividends. #2 - Identify your key website pages that you want to rank or are already ranking for target queries, then invest some money in either real human click through or CTR campaigns. Be very, very careful in CTR campaigns… use them sparingly and at a very slow pace. Queries plus click through with just a few to a few dozen engagements with dwell time will have significant impact. if using CTR software and not real humans from unique devices and IP, be very cautious with the software or technology being used. If the proxy set up is not executed properly, the footprint will be very evident to google.
5
0
Heatmaps: Your Secret Weapon for Website Optimization
Ever wondered what your website visitors are really up to? Enter the world of heatmaps - your digital crystal ball for understanding user behavior! What Are Heatmaps, Anyway? Imagine a colorful overlay on your website that shows where users click, scroll, and spend their time. That's a heatmap in a nutshell. It's like having x-ray vision for your website! Why Should You Care? Heatmaps are more than just pretty colors. They're powerful tools that can: 1. Reveal what's hot (and what's not) on your website 2. Help you optimize your layout for better user engagement 3. Boost your conversion rates by highlighting problem areas Types of Heatmaps There are several flavors of heatmaps, each offering unique insights: 1. Click Maps: Show where users are clicking (or tapping on mobile) 2. Scroll Maps: Indicate how far down the page users typically scroll 3. Move Maps: Track mouse movements to see what catches users' eyes Putting Heatmaps to Work Here are some ways you can use heatmaps to supercharge your website: 1. Optimize Your CTAs: Are users clicking where you want them to? If not, it might be time for a redesign. 2. Improve Your Content: If users aren't scrolling, your content might need a refresh. 3. Enhance User Experience: Identify and fix areas of confusion or frustration. 4. Mobile Optimization: Ensure your mobile site is just as user-friendly as your desktop version. Heatmaps for Small Businesses As a small business owner, you might think heatmaps are just for the big players. Not true! They can be especially valuable for businesses with limited resources: 1. Cost-Effective: Many heatmap tools offer affordable plans for small businesses. 2. Time-Saving: Quickly identify what needs improvement without extensive user testing. 3. Data-Driven Decisions: Make changes based on real user behavior, not guesswork. Getting Started with Heatmaps Ready to dive in? Here's a quick start guide: 1. Choose a heatmap tool (there are plenty of options out there) 2. Install it on your website 3. Let it collect data for a week or two 4. Analyze the results and make data-driven improvements
0
0
ALERT! New GBP ranking course coming!
I am putting the finishing touches over the next one to two weeks on a new GBP ranking course, which will also include detailed instructions on GBP verifications, how to deal with suspensions and appeals and more! Are there any specific topics or issues you’d like me to cover in this new course?
1
3
New comment 50m ago
ALERT! New GBP ranking course coming!
1-30 of 85
SEO Success Academy
skool.com/seo-success-academy
Welcome to SEO Success Academy – the ultimate destination for business owners, digital marketers and agencies to master the art and science of SEO.
Leaderboard (30-day)
powered by