The difficult thing about business is that it runs on hope. Especially in service based businesses where we are working on an as-needed basis, our workload is never the same month to month. So to grow, what do we do? I am a big fan of input/output equations. If I do x it equals y. There are only 8 ways to get business in any industry and can be found in books, webinars, TED talks, and everywhere in between. The thing is, there are only 4 you can actively control the results on and really only 3 I focus on. You control: -Warm Outreach -Cold Outreach -Content Creation -Ad Spend Others are: -Employees -Affiliates -Agencies -Referrals Out of the 4 you control, the one method I generally don’t touch is Ad Spend. Social Media companies are businesses and they want your money. So when you spend money to boost a post and you don’t have a large enough engagement base on your content for them to make ad money off of you, then the more practical business model is to no longer boost your posts organically. I mean, why would they? So unless you plan to spend $100 a day to hop into the ring of the millions of other companies fighting for limited attention spaces, I personally choose never to go that route. So lets talk about the 3 I do focus on. Warm Outreach: This is reaching out to people already familiar with your brand. Maybe they worked with you before. Maybe they have seen your content. Maybe you met them in person at a networking event. They already have a feeling what it’ll be like to work with you and thus, this is probably the easiest target. Cold Outreach: This is contacting someone who has never heard of you. A lot of minds limit this to cold calls and email marketing but it’s not limited to that. Proposals sent via government platforms, freelancer sites, craigslist searches, auditions, messaging companies on social media, or really anything that puts you in front of someone new to make a first impression. Content Creation: This is pretty self explanatory. Youtube, Tiktok, Instagram, Facebook, Twitter, Alignable and a bajillion others. Don’t forget. Video converts better, but static images count.