19d ago (edited) in Sales Discovery Process
SMART Goals OR DUMB Goals?
When you are talking to a potential client, are you helping them uncover SMART or DUMB goals?
SMART Goals are:
Specific
Measurable
Actionable
Realistic
Timely
DUMB Goals are:
Dillusional
Unrealistic
Misaligned
Boring
You should work to uncover at 3 SMART goals on every sales call. This will add more clarity to the call. SMART goals are the driving force of the sale. If your potential clients don't understand what they want, how can you help them get it?
Get SMART not DUMB!
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SMART Goals OR DUMB Goals?
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