Want to make sales calls feel natural and actually enjoyable? Approach them like you’re chatting with an old friend. Here’s the thing: People want to buy from someone they feel truly understands them, not someone pushing a script. When you go into a call with the mindset of building trust, everything changes. Focus on connection, curiosity, and real conversation instead of “making the sale.” Here’s how to elevate your approach so it feels effortless and drives real results: 1. Open with Genuine Curiosity – Kick off the call by asking about something beyond business—maybe a recent event they attended or a topic they mentioned earlier. Show that you remember details, and they’ll feel seen and heard. 2. Focus on Their Vision, Not Just Problems – Go beyond the usual pain points. Ask about where they want to go, their big-picture goals, and what achieving this means to them personally. This makes the conversation future-focused, exciting, and more motivating for them. 3. Reframe Objections as Opportunities – Instead of trying to overcome objections, dive into them as if you’re helping a friend work through a concern. “I hear you on [objection]. Tell me more about why this feels like a barrier.” This keeps the dialogue open and shows empathy. By focusing on connection over conversion, you’ll make every call feel authentic and seamless. This is about helping first, selling second—and the results will follow!

I'm hosting Marketing Office Hours in 30 minutes! Please be sure to bring your marketing questions on lead generation, Facebook ads, landing pages, copywriting, email marketing, Black Friday and ANYTHING ELSE! It starts at 10AM Central. See you there!

I had a client reach out to me and tell me that things were "really tough out there" and that he was having a hard time. This client came to the SOS Dojo because a mentor of his told him to join because he needed the practice and coaching to improve his sales. His attendance over the last several weeks has been 1/3 of the time. He's missed 67% of his "live" sessions. I have another client in the exact same industry (online fitness coaching) who shared with her Dojo group how business for her is at an all-time high. She's hired a new coach and is using the skills she's learning in the Dojo to help her team improve renewals. Is it "really bad out there"? What you think about you bring about. I choose to make my own economy. Members of the Dojo like Celine (and Emily, Jody, Shannon) seek solutions and make good things happen for their business. Do you want to create your own economy or will you be a victim? You always have a choice.

When you are talking to a potential client, are you helping them uncover SMART or DUMB goals? SMART Goals are: Specific Measurable Actionable Realistic Timely DUMB Goals are: Dillusional Unrealistic Misaligned Boring You should work to uncover at 3 SMART goals on every sales call. This will add more clarity to the call. SMART goals are the driving force of the sale. If your potential clients don't understand what they want, how can you help them get it? Get SMART not DUMB!

Your Fortune is in the Follow up. This isn't just a saying, it's a fact. The MOST EFFECTIVE Follow up method is also the hardest: Picking up the phone and dialing. DM's, Texts and emails don't hold a candle to using your smartphone for how it was originally intended. As a phone. Be smart. Use it. The fact is, your phone can feel like it weights a thousand pounds. For your Follow Up FORTUNE... Pick it up. Dial. TALK to people...LIVE. If you practice with LIVE role play, these follow up calls become way easier. Here's where you can come a do some LIVE role play. I'll see you in the Dojo!